Built from a genuine story and an even bigger heart,
this package helped shape Unbound’s foundation with messaging that’s clear, inclusive, and easy to connect with. What started in a locker room between two friends turned into a bold mission to fix what the activewear industry was missing; comfort, confidence, and true size inclusivity. The brand now speaks to real people with real bodies, offering
a voice that’s supportive, empowering, and rooted in movement without limitations. No squeezing in, no sitting
out, just showing up as you are.