Garofalo Pasta Packaging

This proposal presents a reimagined identity for the iconic Garofalo brand. By incorporating hand-drawn illustrations and a thoughtfully curated colour palette, the rebrand aims to evoke a sense of warmth and nostalgia—capturing the essence of homemade Italian cooking.

The new visual direction is designed to establish a strong, cohesive brand identity that stands out on supermarket shelves, while remaining true to Garofalo’s heritage. The result is a packaging system that feels both familiar and fresh, inviting customers to bring a touch of comfort and authenticity into their kitchens.